The FINANCIAL — London, 4th July 2011 – TNS, the world’s largest custom research company, today announced the appointment of Martin Lambie-Nairn as Creative Director.
Lambie-Nairn joins TNS in July and will focus on improving the look and feel of TNS deliverables and will be directly involved in client work and pitches. He will also work with local managements to develop creative capabilities throughout the network and with Global Marketing Director, Tim Isaac, on the TNS brand identity.
“I’m thrilled that Martin is joining us. I have long admired his work and his ability to drive creative standards higher and we share a common passion to see creativity at the heart of strategic work,” said Eric Salama, TNS CEO. He continued, “Whenever we really demonstrate our creativity with our clients, they respond extremely positively and we want to embed a creative approach into all of our client work. Martin will be a major catalyst in accelerating this process.”
Martin Lambie-Nairn said, “My approach has always been to make the complex simple, and fulfil commercial imperatives through outstanding creativity. I am very excited to be joining TNS and believe that there is fantastic opportunity to boost success by placing creativity at the heart of the business.”
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