Metronome interviewed 5 000 customers in Tbilisi and Rustavi.
Below is the rating of TOP 10 supermarkets:
1 – SMART – The history of development of the chain of supermarkets Smart began by opening of first supermarket at Wissol gas station on the 13th kilometer of Aghmashenebeli Ave. in 2010. Today more than 25 000 high quality local or European products are available at Smart.
2 – Carrefour – Carrefour is world’s one of the biggest retailer from France . Hypermarket Carrefour’s goal is to provide customers with wide assortment of products at affordable price. Nowadays Carrefour has approximately 14000 hypermarkets. “MAF Hypermarkets is a joint venture with Carrefour Group. MAF Hypermarket focuses on all retail development across the Middle East for Hypermarket and Supermarket format. MAF Carrefour started operation in Georgia with its first Hypermarket at Tbilisi Mall in September 2013, followed by Carrefour Market in Karvasla Shopping Center.
3 – Nikora – Supermarket Nikora entered the market in 2000. The company was actively developing over the years and today it is one of the most numerous networks in Georgia. Currently the company owns 202 stores, 167 of which are located in Tbilisi and 35 are located in different regions of Georgia. According to the final data, number of employees exceeded 2700 people.
4 – SPAR– Company SPAR established in the Netherlands by Adriaan val Well in 1932 became the largest network of supermarkets worldwide. In 1990’s SPAR exceeded the borders of Europe and continues to expand.
5 – Ori nabiji – Supermarket was opened on March 22, 2010 and is the first company on retail market, which began to operate in the format of a district shop. Currently, the company owns 88 shops within Tbilisi, and by the end of the year the amount will increase up to 100.
6 – Madagoni – Madagoni was established in 2008 and since then its management successfully introduces novelties in Rustavi city. Madagoni was the first to establish European-Georgian restaurant, modern supermarkets and introduced products and prepared meal delivery service. Additionally, the company owns confectionery enterprise, esthetic center and brewery.
7 – FRESCO – Chain of supermarkets Fresco is represented on the Georgian market since 2012 and currently it operates 8 supermarkets located in Varketili, Mukhiani, Ortachala, Saburtalo, Chughureti, Sanzona, Isani and Gldani districts of Tbilisi.
8 – FURSHET – Furshet Georgia entered Georgian market on November 21, 2012. Furshet brand is one of the largest brands in Eastern Europe, owing over 100 shops in Ukraine, including 7 supermarkets-restaurants, 10 shops in Moldova.
9 – GOODWILL – Hypermarket Goodwill was established in October of the year 2004. Since 2004 till present company Goodwill is donating meal to Gldani Children’s Home. Goodwill was warded with HACCP certificate. It was the first award of the international quality control in the sphere of retail trade in Georgia.
10 – FOODMART – Established in 2013. Total number of trade objects amounts to 51 and operates in large regional centers of Georgia – in Tbilisi, Kutaisi and Batumi.
About 1000 people are employed at the company and number of employees constantly increases in parallel to expansion and development of the network.
According to Tamaz Gzirishvili, Marketing Manager of Metronome, such surveys facilitate increase of effective and reliable services in the country: “These surveys are important as for encouragement of supermarkets also for encouragement of customers as well, which facilitate revealing and sharing of reliable companies”,- Gzirishvili commented.
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