The FINANCIAL — Huawei announced that the total sales order value of the Consumer Business Group (CBG) has exceeded the US$2 billion mark in Western Europe in 2015. The announcement follows impressive business growth in 2015 in Western Europe, with a significant year-on-year increase of over 45 percent in sales revenue.
“This success is mainly based on our new business strategy that focuses on three areas: Firstly, we have extended our offering in the mid and high-end smartphone segment and have received very positive feedback from consumers on our flagship products such P8 and Mate S. Secondly, we have intensified our co-operation with key operators and channel partners to create a win-win collaboration for each party involved. And, last but not least, we have extended and improved the retail in-store experience for end-consumers – our products can be experienced in the majority of the region’s shopping hot spots. These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region”, says Richard Ren, CEO of the Consumer Business Group, Huawei Western Europe. “We want to build on this achievement by continuing to offer innovative and stylish devices that meet our customers’ needs. We will further increase our R&D efforts to provide an outstanding hardware and software experience.”
“The rapid growth in Western Europe encourages us in our business strategy to focus on the premium segment. Western Europe is one of our key markets and with global brand awareness increasing, we see that we are on the right track to become a truly loved brand”, says Richard Yu, CEO of Huawei Consumer Business Group.
According to Oct 2015 figures recently released by the Society of Consumer Research “GfK”, Huawei has a 10% Smartphone market share in Italy and 13.8%, with more than 55% in the mid and high-end range of €400-500 smartphones, in Spain. According to the latest smartphone sales data from Kantar Worldpanel ComTech, Huawei is now the second-largest Android™ brand in 5 Western Europe countries. With sales numbers rising in Western Europe, Huawei has seen very positive consumer feedback on its products, especially the high-end segment. The Huawei P8 family, launched in April this year, got the success in the market because of its unique lightpainting function. And the Huawei Mate S, launched in September at IFA, has been well received by the end consumer because of its combination of unconventional design with state-of-the-art smartphone technology and innovative touch screen control, which re-defines human-machine interaction. In addition, the award-winning Huawei Watch has been incredibly well perceived by consumers because of its classic timeless design, thus contributing to Huawei’s success.
Alongside its sales success, Huawei has also increased its brand awareness in Western Europe. According to its own brand awareness survey, Huawei possess 64% in the region with a year-on-year increase of 30% in 2015. Huawei also increased its brand positioning, ranking 88th in the 2015 Interbrand Top 100 Best Global Brands list. In May 2015, Huawei was named one of BrandZ’s ‘Top 100 Global Brands’ of 2015 for the first time, ranking 16th in the technology and science category, with a brand value of $15.335 billion.
For 2016, The Huawei Consumer Business Group will continue to leverage its experience and knowledge in telecommunications, hardware and software to further increase both its market share and brand awareness in the region.