The FINANCIAL — Toyota Motor Sales, U.S.A is providing visitors to the 2011 Los Angeles Auto Show social and mobile activities that allow them to experience the show in new and unique ways while engaging with the brand at and around the Los Angeles Convention Center.
Equipped with a smartphone and a new mobile app from Toyota, auto show attendees can easily navigate a host of interactive and experiential programs sponsored by the brand during the show’s public days, slated Nov. 18 – 27, 2011.
Located in the South Hall, the 30,000-square-foot Toyota booth showcases the latest Toyota models. Visitors can stroll down Camry Lane to view the reinvented 2012 Camry gas and hybrid vehicles or cruise the Prius Highway to explore the newest members of the Prius family. Consumers can also experience the Toyota NASCAR Garage, where they can check out the 2012 Daytona 500 Camry Pace Car and have their picture taken in a No. 11 NASCAR Camry.
“Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond,” said Keith Dahl, national manager of engagement marketing and motorsports, Toyota Motor Sales, U.S.A., Inc. “Toyota’s planned activations are designed to enhance the traditional auto show experience with exciting activities that consumers can both participate in and share via social platforms.”
Consumers can use Toyota’s first-ever Los Angeles Auto Show mobile app, Toyota LA, during the show to help navigate the various Toyota exhibits and events.
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