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Home Business Oil & Auto

Toyota Is No. 1 Retail Brand In May 2015

The FINANCIAL by The FINANCIAL
June 3, 2015
in Oil & Auto
Reading Time: 2 mins read
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The FINANCIAKL — Toyota Motor Sales (TMS), U.S.A., Inc., on June 2 reported May 2015 sales of 242,579 units, a decrease of 0.3 percent from May 2014 on a volume basis.  With one less selling day in May 2015 than in May 2014, sales were up 3.6 percent on a daily selling rate (DSR) basis.

Toyota division posted May 2015 sales of 212,908 units, down 1.6 percent on a volume basis and up 2.2 percent on a DSR basis.  
 
“Strong May results boosted the industry to the best sales pace since last summer,” said Bill Fay, Toyota Division group vice president and general manager. “Toyota Division light trucks reported a best ever May, helping Toyota to over 200,000 units for the month.”
 
Lexus reported May sales of 29,671 units, up 10.2 percent from May 2014 on a volume basis and 14.5 percent on a DSR basis, according to Toyota.
 
“For the five month period from January to May, Lexus has seen the demand for luxury utility vehicles grow to 48 percent compared to 43 percent of total sales volume during the same period last year,” said Jeff Bracken, Lexus group vice president and general manager. “The momentum provided by strong luxury utility vehicle sales coupled with the growing consumer awareness of our newer models, such as the NX crossover and RC coupe, have us excited for the summer sales season.”
 
May 2015 Highlights:

Camry posted sales of nearly 44,000 units
Corolla posted sales of 36,768 units
Total Toyota light trucks up 13.4 percent, a May record
Highlander up 25.2 percent
RAV4 sales rose 22.8 percent to 28,808
Combined Tacoma and Tundra pickup sales exceeded 29,000 units, up 15.4 percent
Lexus luxury utility vehicles set a new May record, up 23 percent
RX posted sales of  8,000 units
All-new NX posted sales of 4,014 units
GX up 11.4 percent with sales of 2,182 units

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