The FINANCIAL — Toyota Motor Sales (TMS), U.S.A., Inc., on May 3 reported April 2016 sales of 211,125 units, an increase of 3.8 percent from April 2015 on a volume basis. With one more selling day in April 2016 compared to April 2015, sales were flat (zero percent) on a daily selling rate (DSR) basis.
Toyota division posted April 2016 sales of 186,243 units, up 5.0 percent on a volume basis and 1.1 percent on a DSR basis.
“The industry had its strongest April in more than 10 years, possibly a best-ever month.” said Bill Fay, Toyota division group vice president and general manager. “Toyota division enjoyed its sixth consecutive month of best-ever light truck sales, helped by record Highlander, RAV4 and 4Runner sales.”
Lexus posted sales of 24,882 units, down 3.8 percent on a volume basis and 7.4 percent on a DSR basis, according to Toyota.
“Not surprisingly, the industry’s strong sales results in April are powered by consumer demand for luxury utility vehicles, said Jeff Bracken Lexus group vice president and general manager. “On the heels of four consecutive best-ever sales months for Lexus’ LUV and crossover models, we feel confident that our range of models, especially the RX and NX, are very well positioned to meet the shifting consumer demand in the luxury market.”
April 2016 Highlights:
Camry posts sales of more than 34,000 units
Corolla posts sales of 32,111 units
Toyota division posts record April for light truck sales; up almost 13 percent for the month
RAV4 sales rose 31.6 percent; a best-ever April
Highlander up 9.3 percent; a best-ever April
4Runner up more than 36 percent; a best-ever April
Sequoia and Land Cruiser up 18 percent and 78 percent respectively
Tacoma up almost 16 percent for the month
Lexus luxury utility vehicles up more than percent for the month
NX up 11.5 percent for the month
RX posts sales of 8,767 units, up nearly 29 percent for the month
LX up nearly 64 percent for the month
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