Toyota Serves as Presenting Sponsor of the 41st Fiesta DC Festival Latino 2012

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The FINANCIAL — Toyota served as the presenting sponsor of the District of Columbia’s largest Latino Festival— Fiesta DC – further demonstrating its commitment to the Latino community.


With more than 100,000 attendees, Fiesta DC featured five stages incorporating music, folklore, theater, and other performing arts.  In addition, the event included a Children’s Festival, a Science Fair, a Community-Based Organization Information Fair, a Diplomatic Pavilion for embassies and consulates and sections for arts & crafts, public information and international cuisine. As Toyota Motor reported, this flagship event brought together community leaders, social media and technology influencers, educators, government officials and others to celebrate the contributions of the U.S. Latino community.
As the exclusive automotive sponsor, Toyota engaged participants with activities aimed to showcase its revolutionary safety program for Hispanic families, Buckle-Up for Life (BUFL), and displayed some of the best-selling Toyota models in the Hispanic market.
Other Toyota activities included: an interactive photo booth providing official photos for Fiesta DC; seat belt and child car seat safety information and giveaways and opportunities to interact with the popular Toyota RAV4 and Camry.

Toyota also is kicking off Hispanic Heritage Month with the launch of ToyotaLatino on Twitter. The new handle will provide the company opportunities to highlight and celebrate the community, engage at live events such as Fiesta DC and share more vehicle information with owners and enthusiasts.
“Fiesta DC has a 41-year history of highlighting the diversity of the Latin American culture,” said Julie Hamp, Toyota’s North American chief communications officer. “Toyota is honored to celebrate this event and Latino heritage during Hispanic Heritage Month and beyond.”



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