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TV VS Internet: Every Second Georgian Spends More Time on Internet

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The FINANCIAL — 48% of Tbilisi residents spend more time watching TV than on the internet.More than a quarter of the population spends more time in front of the computer than those who prefer TV or spending equal time in front of both their TV and PC.

 

The FINANCIAL — 48% of Tbilisi residents spend more time watching TV than on the internet.More than a quarter of the population spends more time in front of the computer than those who prefer TV or spending equal time in front of both their TV and PC.

 

Public opinion research and strategic consulting company ACT researched the habits of around 450 residents of Tbilisi. The poll revealed that 48% spend more time in front of the TV, in contrast to the 28% who spend more time on the computer. 10% equally divide their time between the two. 13% don’t spend time watching TV or browsing the internet. 1% of the population surveyed has no TV or PC.

The popularity of TV is maintained in parallel with the increasing number of internet users. According to GeoStat, the number of internet users in Georgia reached 1,366,972 as of April 2012. Every third Georgian has access to the internet.

In 2010, Ipsos regular monitoring in Canada demonstrated television’s first defeat against the internet, as it appeared, Canadians spent 18.1 hours per week on the internet while 16.9 hours per week were spent in front of the TV. However the world tendency remains unchanged and according to the data of eMarketer, the majority of the adult population spends more time on watching TV in general.

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The age group of investigated Georgians was from 18 to 60 and above. Out of the group of 18-29 year olds, more people use the computer rather than TV, though a tendency of changing habits is evident in older generations as well. Only 22% of citizens from the age group 18-29 spend more time in front of the TV. The majority – 60% – spend more time on the computer and only 8% spend an equal amount of time on both of them. From the group of those aged 60 and above – 79% spend more time on TV and only 3% on the computer.

In order to conduct surveys regarding internet consumption ACT investigated 400 citizens. The company was interested in the habits of Tbilisi residents and it appeared that whereas in 2010 55% of them were internet users, this rate is now 65%.

Out of 400 respondents 65% replied that they personally use the internet. 61% of personal users were women and 71% men.

Social networks are the most frequently visited webpages, amounting to 41%; followed by entertainment webpages, with 20%; news portals – 18%; personal webpages – 13%.

It can be said that the internet is one of the most popular means of entertainment and communication for Tbilisi citizens.

Contrary to the popularity of social networks, Georgians have been revealed to be not very involved with blogs. Out of 1,000 adults, only 7.9% knows what the word blog even means. Out of those who know the meaning of this word only 0.9% have their own blog.

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As of 16 February 2011, there were over 156 million public blogs in existence globally.

 

 

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