The FINANCIAL — comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. From comScore Press.
For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.The term “Green Monday” was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be the heaviest online spending days of the year.
Over the past six holiday shopping seasons, “Green Monday” has consistently ranked among the top spending days of the season, ending the year as the top-ranked spending day twice and the second-ranked spending day three times .Since comScore began tracking e-commerce spending in 2001, seven individual shopping days have surpassed $1 billion in spending. To date, Cyber Monday 2011 ranks as the heaviest online spending day in history at $1.25 billion.
Leading off this most recent week of the holiday season, Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion, followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion. Cyber Monday 2010 rounds out the top five at $1.03 billion. The only day from 2009 to make the list is Tuesday, December 15, 2009 at $913 million, the heaviest spending day of the 2009 season.
Discussion about this post