The FINANCIAL — Mobile services operator life:) had a Birthday last week – three years ago on January 24th, 2005 the smiling life:)’s logo started its way of gaining the subscriber’s hearts, by providing highquality communication and the most innovative services.
During these three years, life:) became the third largest national operator of Ukraine employing over 1400 people, created a national highly-technological network, covering the territory where 91% of Ukrainians live, invested hundreds of million USD to the Ukrainian economy and reached 2.9 million USD of positive EBITDA ahead of its business plans.
As of third quarter of 2007, life:) serves 7.6 million subscribers and is steadily moving to reach an important milestone of serving 10 million subscribers in 2008.
“life:)’s achievements are visible not only in Ukraine but also abroad as the operator received a number of prestigious awards: it was named the Best New Company in the World in 2006 by the International Stevie Awards, was recognized as the fastest growing mobile services operator in terms of new subscriptions by Wireless Intelligence respected research organization, and is in the top 15 tax-payers of Kyiv region, in 2008 Lady life:) advertising campaign received the EFFIE award as the best communication on the market”, company reported.
As Tansu Yegen, life:) General Director stressed: “At our third Birth Day, I would like to thank all of our customers for trusting their communication with us and all the life:) team for their dedication. We have changed this market offering Ukrainians an alternative approach to providing mobile communication services, a lively emotional brand and a team that works with customer at heart. Although there have been much skepticism about launching the new operator in the highly competitive Ukrainian environment the achievements of the year 2007 proved that our innovative services, advantageous tariffs and touching communication style won the hearts of our subscribers and we are proud of this. Three years is only a beginning – there’s more to come!”.
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