One of Tbilisi’s most distinguished venues, the Underwheel Club, is getting ready to host Georgia’s most prestigious and influential business award ceremony for the first time this year – the Golden Brand.
This year the ceremony will award 45 companies that were particularly successful in their business activities throughout 2019. Hundreds of guests will attend the ceremony that is often referred to as the “the Oscars of the Business World”.
Located at the highest point of Tbilisi under the ferris wheel of Mount Mtatsminda, the Underwheel Club is perfectly suitable for private parties, corporate events, concerts, exhibitions, festivals and weddings.
The beautiful veranda in front of the club gives the guests the perfect view of Georgian capital city and can accommodate a total of 4,000 people
PR Manager of Mtatsminda Park Eto Gigiadze talked about the history of Underwheel Club and about the venue’s future plans in an interview with Golden Brand.
“Underwheel was first opened in 2012 and from the very first steps aroused great interest in the community. Initially, we worked mainly in the club segment. We did many music projects and invited world-famous musicians. Then we understood that Underwheel could host different categories of events and gave customers the opportunity to use this unique place for their own events”, she said.
This year you will host the Golden Brand awards for the first time. How excited are you and in your opinion what will be different for the guests this time?
First of all, we are very happy to be the hosts of this event and we are sure this will be one of the best years for the Golden Brand awards ceremony as we create an unforgettable environment. The unique location and the perfect view over Tbilisi help us create the best moments for our guests. I am sure the event will be especially enjoyable under the giant wheel lights that will sparkle over the nighttime Tbilisi view.
How many events did Underwheel host last year?
Last year we hosted about 50 events.
Most of them were corporate events of various companies, as well as weddings, presentations and anniversary receptions. Each event was unique, distinguished and very important for us.
In general, what is the advantage of Underwheel Club, what is its competitive advantage?
We consider the large space, its unique location and the spectacular view as the main advantage of Underwheel Club.
With both an enclosed and open space, the veranda allows customers to plan their own event according to the weather, season, desire and aesthetics.
The space allows us to host any scale event for thousands of guests.
You will probably agree that the vast majority of our competitors do not have such opportunities.
How has Underwheel Club opened since the coronavirus lockdown?
We have introduced new standards and rules in Mtatsminda Park and also in Underwheel Club from the post-pandemic period, which allows us to take measures with maximum compliance of safety rules.
As you know, Mtatsminda Park operates at full capacity.
Underwheel Club has already conducted various educational training, and now we are preparing for such a large-scale event as the Golden Brand.
Please tell us what are your future plans?
At Mtatsminda Park we are working on several projects to further develop the area. However, the implementation of these projects is dependent on the launch of the historic ropeway that will link Rustaveli Avenue to Mtatsminda.
In parallel with the construction of the upper station of the ropeway, it is planned to implement several projects with modern architectural design on the territory around it.
We also have news for children. A project is being prepared for the construction of a children and adolescents cognitive-entertainment center in the children’s zone, which will be implemented in accordance with all modern technologies and will be built with environmentally friendly construction materials of European standards.