The FINANCIAL — Highly popular bonus card with already 300 000 cardholders has reached Adjara, Black Sea region of Georgia. 10 000 Unicard-s have been distributed within first 10 days, with more than 2000 transactions made daily.
As FINANCIAL was told by Revaz Charkviani, Marketing and Sales Head at UNICARD, the plan is to reach 500 000 users by December 2010.
Unicard has entered the market in the beginning of April 2010. Unicard network includes more than 200 Georgian and international brands and can be used in over 700 locations in Georgia. Bonus card has covered almost all interesting market sectors as petroleum, food retail, pharmacy, consumer electronics, sport and outdoors etc and will expand to all other sectors not covered yet. Currently owners are welcome to collect the points with Unicard in the following well-known brands as: Aversi, GPC, Wissol, Goodwill, Ioli, Gmart, Amirani & Rustaveli cinemas, Geocell, ElitElectronics as well as in BEKO, IKKS, Maspindzelo, Elvis, NIKE, Polo, Roberto Bravo etc. At the moment Uncard is available at the most of above mentioned brands having their branches in Adjara along with the number of local brands as Marcelle and Gold Fish Restaurants, Prestige, Oasis, Cameo, Liza and Martini Hotels, LaVita and Laguna cafes, Old Batumi and Kalata supermarkets and Textil Shop Bravo etc. New points are frequently added, therefore more brands will become the member of Unicard’s chain soon- says Revaz Charkviany.
“Throughout the summer time demand on our cards will be very high in Adjara as far as 10 000 Unicards have already been taken out. We already have more than 50 sales spots already equipped with Unicard services with over 2000 transactions made daily. Owners of this card can accumulate points along the way travelling to Adjara, in majority of hotels, during shopping, entertainment, in the pharmacies, etc,” says Charkvniani.
“The card is universal by meaning and as if we go through with its functionalities. Every day 100 requested prizes are issued to the users. There are about 1500 prizes in catalogue, so everyone can find their priority prize. Cardholders are available to get the prizes, starting at the minimal 15 points, as for example 30 SMSs from Geocell, or exchange their 21995 points for the higher prize as 14 diamonds golden bracelet. By the way the most popular prizes are Geocell services, petrol coupons from Wissol, and home appliances”.
“Any person over 18, can get this card, and start using it. No matter how much money you spent per month as it valid through the lifetime. One pack means one account and includes two cards for you and your partner, in order to collect your points easier and faster. This is not a limitation, as you can have 3 more cards added to the same account for your family members or friends”.
“Day to day activates is very simple with this card, all you need is to pass it to cashier during the checkouts, and then use your points to get any kind of prize listed in catalogue using folowing channels at your convenience : web-site www.unicard.ge , call center (822) 555-222 or your mobile telephone”.
“If you go through a very simple registration procedure at UNICARD’s web page, you will also be able to manage your account from the internet, check the points you collected and see the list of transactions made by you, or your partner. All news regarding new stores and promotions within the UNICARD are available on the first page of web, and if you go through other pages you will find all information interesting for you”.
“One of the new products that we have is cinema tickets that can be ordered from Unicard site directly with the minimal effort from your side at any time before the film is started. We are trying to make our services better in all regards, as before, it was inconvenient for our clients to collect a ticket, from the cashier, one hour before the film has started”.
“With coverage of Geocell and Wissol petroleum stations we can easily say that UNICARD is represented in all regions of Georgia, but it will not be limited to this two brands only, as expansion of UNICARD chain tor regions is planned in nearest future we will cover Kutaisi and Rustavi and will not stopped until all major centers are covered”.
“I got Unicard a couple of months before traveling to Batumi,” says 20 years old Nini during the interview with The FINANCIAL, “It’s very convenient for me to get additional points with Unicard during this summer season. I am trying to collect my points everywhere I go, is it supermarkets, filling station or cafés and restaurants. Taking into account that I spend 40-50 Gel per day, it will be a good return on my money spent. With 80 Unicard points I already received 30 SMSs, swimming glasses, and baby shampoo. Thereafter I’m motivated to spend more along with Unicard and get more gifts”.