The FINANCIAL — Unicard (Universal Card Corporation) won the most influential business award – Golden Brand – last week as the most favourite bonus card in Georgia. Unicard has over half a million cardholders. This year the company plans to unite a million cardholders and distribute a million gifts.
Unicard entered the Georgian market in the beginning of April 2010. It is currently available in Tbilisi, Batumi, Rustavi and Kutaisi. The largest share of cardholders is in Tbilisi, followed by Batumi (60,000), Kutaisi (40,000) and Rustavi (5,000).
The company with less than a year’s history also became the winner of another business award.
Unicard can be used in more than 1,000 locations, with more than 200 partner companies. In December two large scale companies have joined the Unicard network: Tegeta Motors and supermarket Smart.
The company recently finished actions with New Light, Voulez Vous and Beko which, as claimed by the partner companies, were a great success and led to boosting loyalty of the brands. Even currently there are ongoing actions with Embawood, where Unicard points are doubled together with the spring sales offered.
Unicard also plans to have a joint action with Elit Electronics in the coming weeks. In addition the company will have a new Spring-Summer catalogue in which customers will be informed about new offers.
Unicard is one of the Georgian companies which has accumulated the most “likes” on facebook, already counting more than 25,957 likes.
The most points at Unicard are accumulated from petrol stations, while speaking on mobile phones, in supermarkets and pharmacies are followed alike. The points at Unicard are added up which makes it a universal card.
During recent months the company distributed an average of over 50,000 gifts.
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