The FINANCIAL — UniCredit and ajoint. communication have been awarded with the European Best Event Award in Gold, in the category “Best Road-Show Event” for the UEFA Champions League Trophy Tour 2010 presented by UniCredit.
It is the first award ever for the UEFA Champions League Trophy Tour presented by UniCredit. The ceremony took place in Milan on November 23rd 2011. The 1st prize was committed to the Strategic Sponsorship Team on behalf of UniCredit and ajoint. communication, its lead agency for the sponsorship engagement.The Trophy Tour 2010 travelled through five European countries and inspired thousands of fans at various locations in Germany, the Czech Republic, Poland, Slovakia and Austria.
A three-day event took place in Munich, Prague, Warsaw, Bratislava and Vienna granting fans access to a free-of-charge exhibition with some of the greatest UEFA Champions League memorabilia. The highlight of each tour stop was, however, the possibility to take a personal photo with the trophy itself. All Trophy Tour events were accompanied by Luís Figo, the Official UniCredit Ambassador for the UEFA Champions League, who supported the event with his presence at press conferences and at signature sessions. The tour also stopped in numerous smaller cities to give fans the chance to see the trophy for real.
For this, a huge show truck drove the trophy through the countryside in a transparent glass safe making it visible at all times.
Overall, 135,000 fans and guests witnessed this remarkable experience and more than 25,000 personal pictures were taken with the sought-after European Club trophy: a once-in-a-lifetime-experience for thousands of football fans across Europe!
Discussion about this post