The FINANCIAL — The World Tourism Organization (UNWTO), the Japan Travel and Tourism Association (JTTA) and Gurunavi Inc. have undersigned an agreement to develop a “UNWTO Affiliate Members Report on Gastronomy Tourism: Japan.”
The report will contribute to capitalize the potential of this segment in the Nippon country and add to the existing UNWTO research on gastronomy tourism.
Japanese cuisine has become a world reference and at present, Japan is the country with the highest number of restaurants awarded with 3 Michelin stars. In addition, Japanese gastronomy has been officially designated as an Intangible Cultural Heritage by UNESCO, according to UNWTO.
The Report will provide a global overview of gastronomy tourism in Japan and explores the potential of this segment as an instrument for inclusive development in the country. The publication will primarily deliver the findings of the extensive research conducted by two UNWTO Affiliate Members, the Japan Travel and Tourism Association (JTTA) and Gurunavi.
Data compilation will include interviews, surveys, research and field work conducted with stakeholders from both the private and public sectors. The publication will also include case studies and best practices in gastronomy tourism in Japan.
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