The FINANCIAL — EnterNext, the Euronext subsidiary dedicated to promoting and growing the market for SMEs , on September 22 congratulated Viapresse, the French specialist in online sales of magazine subscriptions, on its transfer from the Free Market to Alternext Paris. Viapresse has been listed on Alternext Paris since Thursday, September 10.
Viapresse was founded in 1998 and is France’s no. 1 online vendor of magazine subscriptions. It works closely with major press groups such as Lagardère, Mondadori, Prisma Média, Marie Claire, Bayard Presse, and Amaury, guaranteeing subscribers very attractive rates and conditions. The company offers over 980 print titles for subscription sales and nearly 4,000 print titles for single-issue purchase. The upcoming launch of its MyViapresse app for mobile devices and tablets will give users a richer reading experience with sampling, linking, sharing, bookmarking and archiving. This new digital offering will not only generate new subscription sales but also strengthen the company’s competitive position through multi-screen use and generation of qualified data, according to EnterNext.
Listed on the Free Market since 2006, Viapresse opted to use the launch of MyViapresse to transfer to Alternext.
Viapresse (ticker code: ALVIA) was listed through the admission to trading of the 400,000 shares making up its equity, using the direct method. This involves listing following transfer from the Free Market. Market capitalisation was €11.2 million on the day of listing.
Vincent Mareine, Chairman and CEO of Viapresse said: “We are proud of this transfer to Alternext, which marks a milestone in our company’s development. Alternext will give us better visibility and access to a new pool of investors, which in turn, will step up our growth and position Viapresse as a major player in data management.”
Eric Forest, Chairman and CEO of EnterNext noted: “We are happy to welcome Viapresse to the community of issuers on Alternext Paris. This transfer will make its stock more attractive and give the company access to new sources of finance. We are confident that our efforts to promote and serve tech companies will help raise its profile with investors.”
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