The FINANCIAL — Vietnam is the only major growing PC market in Asia, with 610,000 PC units were shipped in Q4 2014, bringing the total PC to reach 2.13 million units; an increased of 2% growth year-over-year in 2014, according to IDC.
In the second half of 2014, promotions of Windows 8.1 with Bing notebooks and the slow but steady growth of convertibles led to an increase in volumes that helped to stabilize the PC market. “While it helps to prevent the drop of PC shipment in Vietnam, aggressive moves from vendors generally took down the price further that impacts the margins too,” says Yen Phan, Market Analyst for PCs at IDC Vietnam. “Looking at 2015, we’re still expecting a resilient PC spending added with small but growing gaming market to keep the market stable,” adds Yen.
Vietnam’s economic forecast is another reason to expect some positive trend in the PC market this year. “If the forecast is to be taken as early signs, we can expect to see a mild increase in enterprise spending due to the healthy position of Vietnam’s economy”, says Daniel Pang, Senior Research Manager for Client Devices at IDC ASEAN. “There will be a number of opportunities in the retail sector with a fast growing number of new outlets and malls, as well as in the banking sector due to the increase in merger and acquisitions.”
Market shares for vendors remained quite consistent throughout the year. Dell maintained its overall lead against a strong challenge from ASUS, while Lenovo and Acer struggled to keep up the pace.
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