Virgin America Debuts New Summer Menu And Partnership With Dean & Deluca

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The FINANCIAL — Virgin America, the California-based airline known for its award-winning menu, on June 18 announces a new partnership with Dean & DeLuca to bring the airline’s First Class flyers a curated selection of snacks in the sky including caramel popcorn, spicy Cajun snack mix, raw almonds and gummi bears.

Renowned by epicureans across the country, Dean & DeLuca’s team of food experts has made it the company’s mission to find and provide the world’s best culinary treats for more than 35 years. Virgin America is also debuting an exclusive offering from ONEHOPE Wine – the label’s 2013 Chardonnay and Cabernet Sauvignon. Reflecting the palate changes that occur at altitude, both wines were chosen for their bold, fruit-forward flavors in Napa Valley during a joint selection process with Virgin America and ONEHOPE to choose the best options for travelers at 35,000 feet. All of Virgin America’s menus are updated quarterly using an assortment of sustainable and fresh ingredients, including local fruits and vegetables, premium meats and artisan breads. Virgin America’s focus on a fresh, diverse range of menu options has helped the airline capture the “Best Domestic Airline for Food” award in Travel + Leisure 2014 World’s Best Awards. This summer brings big, bold flavors in First Class with entrées like the beef Bulgogi Bibimbap and hearty options like the roast beef and cheddar sandwich on ciabatta bread to Main Cabin guests who can order from their seatback any time during a flight with the airline’s Red in-flight entertainment system. Red’s on-demand menu also includes an “open tab” feature that allows guests to swipe their card once and keep their tab open for continuous ordering during the flight, according to Virgin America.

“We take pride in elevating the industry standard for guest experience – and designing our in-flight dining experience at 35,000 feet is no exception to this,” said Frances Fiorillo, SVP People & In-Flight Services. “We’re thrilled to partner with Dean & DeLuca – a gourmet brand that our discerning guests will enjoy and will help us continue our award-winning tradition.”

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“We are pleased to partner with Virgin America on their summer menu,” said Justin Seamonds, President for Dean & DeLuca. “The Dean & DeLuca products offered are specially selected for Virgin America’s guests, providing refined taste and quality in onboard amenities. The summer menu represents the finest in sweet and savory options, bringing a taste of Dean & DeLuca’s global heritage to each flight.”

Virgin America has been recognized for “Notable In-Flight Dining” in SAVEUR Culinary Travel Awards for both First Class and Main Cabin as well as being the top-ranked airline in 2014 by the Diet Detective for having the “healthiest food in the air.” For summer, Virgin America is introducing a fresh new menu that includes First Class items like:

Arugula, beet and orange salad appetizer with citrus-mint vinaigrette
Beef Bulgogi Bibimbap bowl with marinated beef, julienned carrots, sautéed kale and pickled watermelon radishes served on a bed of coconut jasmine rice and topped with a spicy gochujang sauce
Herb roasted chicken salad with a Dijon-tarragon vinaigrette
Bittersweet chocolate ganache tart

In addition to the specialty snacks from Dean & DeLuca, Virgin America has also refreshed its First Class amenities with plush, custom-designed duvets and pillows and an Autopilot Kit with eyeshades and earplugs.

Virgin America guests in Main Cabin will find new seasonal menu items as well, including:

Roast beef and cheddar sandwich on ciabatta bread
Veggie wrap with black rice, faro and edamame dressed in a light and refreshing soy yuzu vinaigrette
Artisan cheese plate with white cheddar, muenster cheese, and camembert cheeses served along fresh Gala apples, green grapes and gluten free sea salt and olive oil crackers
Mixed berry yogurt parfait with gluten-free granola
Sea Salt Caramel 479° Popcorn
Krave Basil Citrus Turkey Jerky
Jetset Kids Pack with fun, healthy snacks like Musselman’s Apple Sauce, Old Wisconsin’s Turkey Snack Stick, Yum Earth Fruit Snacks and Pirate’s Booty Aged White Cheddar.

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And for flyers 21-and-over, Virgin America is offering an exclusive selection of two wines from ONEHOPE Wine – a label that is produced in collaboration with Rob Mondavi, Jr. and has been awarded over 100 medals in local, national and international wine competitions. ONEHOPE Wine has also donated over $1.4 million to partner nonprofits and the 2013 Chardonnay and Cabernet Sauvignon are no exception – half of the profits from onboard sales will be donated to benefit women’s heart health outreach and education. 

Virgin America offers guests sleek, tech-forward aircraft cabins with custom-designed seating, fleetwide in-flight WiFi, signature moodlighting, power outlets near every seat and the Red® in-flight entertainment system. In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, Virgin America’s First Class cabin offers plush white leather ‘cradle sleeper’ seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers.  The carrier’s Main Cabin Select service offers 38 inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. The Red in-flight entertainment platform offers guests their own seatback touch-screen TV, with more than 25 films, live TV, interactive Google Maps, videogames, a 3,000 song library and an on-demand menu, which allows flyers to order a cocktail or snack from their seatback any time during a flight. Red also includes an “open tab” feature that allows guests to swipe their card only once and keep their tab open for continuous ordering during the flight.

Since its 2007 launch, Virgin America has expanded its network to include Austin, Boston, Cancun, Chicago, Dallas Love Field, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK), LaGuardia Airport (LGA), Orlando, Palm Springs (seasonal), Portland, Puerto Vallarta, San Diego, San Francisco, Seattle, Washington D.C. (IAD and DCA), Honolulu (as of November 2, 2015) and Kahului, Maui (as of December 3, 2015).


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