The FINANCIAL — Visa has on October 17 announced its partnership with the 62nd Eurovision Song Contest, which will take place in Kyiv in May in 2017.
As Official Partner of the Eurovision Song Contest, which is run by the European Broadcasting Union (EBU), Visa has been granted extensive pan-European association, event, media (incl. programme sponsorship) and new media rights for the upcoming events in Ukraine, according to Visa.
Jon Ola Sand, EBU Executive Supervisor for the Eurovision Song Contest commented:
“We are delighted to have Visa on board again for the Eurovision Song Contest 2017 in Kyiv, following a successful partnership this year. Visa’s did a superb job driving engagement with Eurovision fans via innovative payment solutions and activities at Eurovision Village in Stockholm. We’re excited to see what the next Contest will bring”.
Mandy Lamb, General Country Manager for CIS&SEE said: “The Eurovision Song Contest is one of the most favourite and watched events in Ukraine and across Europe. The partnership with the Eurovision Song Contest 2017 in Kyiv is an extension of our partnership for the Contest 2016 in Stockholm, which offers us an excellent platform to engage with our client-banks and consumers via contest related promotions. We’re really looking forward to work cooperatively with Eurovision Song Contest organizers and our partners to make 2017 Contest an amazing time for all Ukrainians and guests”.
The 2017 Eurovision Song Contest will open with Semi-Finals on 9th and 11th May, the Grand Final will be held on 13th May at the International Exhibition Center in Kyiv.
NTU (National Television Company of Ukraine) will be working with Kyiv as host city for the 2017 Eurovision Song Contest.
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