The FINANCIAL — W Hotels Worldwide announced a strategic partnership with the Human Rights Campaign (HRC), the civil rights organization working to achieve lesbian, gay, bisexual and transgender equality, according to Starwood Hotels & Resorts Worldwide, Inc.
As an HRC Gold National Partner, the W brand will offer exclusive packages and incentives that benefit HRC, further showcasing its commitment to the community as an advocate for nationwide equality. With this new partnership, W Hotels will continue to develop effective LGBT programming that allows W guests to celebrate their pride while supporting an important cause, according to Starwood Hotels & Resorts Worldwide, Inc.
“Hospitality is at our core, and welcoming all people, no matter their sexual orientation, into our dynamic W Hotels is in our DNA,” said Dave Marr, Senior Vice President, North American Brand Management, Starwood Hotels & Resorts. “We are proud to partner with HRC as an advocate for nationwide equality as we continue to develop compelling LGBT programming, allowing W guests to celebrate their pride while supporting an important cause,” he added.
“HRC is proud of our on-going partnership with W Hotels,” said John Lake, Director of Corporate Development for HRC. “Starwood’s longtime 100% score on the HRC Corporate Equality Index shows a strong commitment to their LGBT employees, and this year-long package offers LGBT and allied travelers an opportunity to support a company that gives back to the community,” he added.
In addition to the Pride 365 Package, W Hotels will partner with the Human Rights Campaign on various events and galas throughout the year including VIP dinners in top regional markets, auction packages to some of W’s newly renovated properties in San Diego, New Orleans – French Quarter, Seattle, and more, according to Starwood Hotels & Resorts Worldwide, Inc.
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