The FINANCIAL — Starwood Hotels & Resorts Worldwide, Inc. on July 15 announced an agreement with Desarrollos Hoteleros Guanacaste S.A. (DHG) to debut the iconic W brand in Costa Rica. W Costa Rica – Reserva Conchal will be the brand’s first tropical escape in Latin America, redefining the local luxury resort experience with its cutting-edge design, energetic DNA and Whatever/Whenever service philosophy, all set against a backdrop of spectacular shorelines, vast volcanoes and magnificent mountain ranges.
“As we continue to pursue aggressive expansion in Latin America, the agreement to develop W Costa Rica – Reserva Conchal is an exciting addition to our pipeline,” said Jorge Giannattasio, Senior Vice-president and Chief of Latin America Operations for Starwood Hotels & Resorts. “Following the recent successful opening of W Bogota, we are eager to premiere the iconic W brand in new countries in the region and look forward to bringing the brand to Panama in 2017, followed by Costa Rica in 2019.”
True to the W brand’s promise of transforming each destination where it arrives, W Costa Rica – Reserva Conchal will reinvent the hotel landscape in Playa Conchal with its innovative design, signature amenities and unique style. Part of a mixed used development in Reserva Conchal located in the Pacific coast province of Guanacaste, nearby facilities include an award-winning Robert Trent Jones II golf course and a variety of outdoor recreation and nightlife entertainment options. The hotel will be located just 45 minutes from the Liberia / Daniel Oduber Quiros International Airport, according to Starwood.
“Costa Rica is an exciting tourism market with tremendous potential, welcoming millions of international guests every year,” said Victor Vazquez, Vice-president of Development and Acquisitions, Starwood Hotels & Resorts, Latin America. “We continue to see interest from developers to bring new global, high-end offerings to this part of the world, and we are excited to sign our first W hotel in the country.”
“We are very pleased to be partnering with Starwood Hotels & Resorts to bring this project to life, creating a unique experience for travelers in Costa Rica,” said Helmuth Sauter, Director, Desarrollos Hoteleros Guanacaste S.A. and Reserva Conchal S.A.
The beachside escape will feature 151 guestrooms and suites for ultimate relaxation and indulgence. The energy of the W brand will be brought to life in various venues, including a signature restaurant, featuring world-class gastronomy; the W Living Room where guests can enjoy inventive cocktails and weekly happenings showcasing music, fashion and design; the hotel’s destination bar for the most vibrant nightlife scene; and an Away spa and WET deck, featuring an infinity pool with breathtaking views of the tropical surroundings. The hotel will also boast meeting space for special events.