The FINANCIAL — The Wall Street Journal is the #1 digital/print media brand for reach and influence in American business per the annual Erdos & Morgan Purchase Influence in American Business study.
Erdos & Morgan is the industry’s most comprehensive syndicated study of U.S. senior executives, their purchasing power and their media consumption.
The Purchase Influence in American Business study definitively benchmarks the purchasing power and media habits of senior executives at companies with sales at a minimum of $1,000,000. The Journal has topped the list since Erdos & Morgan launched the study in 1986, according to Dow Jones.
“Erdos & Morgan’s Purchase Influence in American Business Study’s findings emphasize that we have the most successful and ambitious readers, all of whom rely on the reporting, insights and analysis that only the Journal can provide,” said Trevor Fellows, Global Head of Advertising. “In this era of fake news, readers and advertisers alike need the kind of accurate, professional journalism of the Journal more than ever.”
Other key findings include:
WSJ readers oversee $4.6 trillion in expenditures, which accounts for $2 out of $3 dollars spent on B2B purchases.
WSJ print readers account for nearly $1 out of every $2 dollars spent in American business.
The WSJ brand as a whole reaches more than 1 in 2 senior executives who make purchasing decisions, more than any measured print, digital or television network.
WSJ brand ranks #1 among all measured print/digital brands for reach of executives involved purchase decision in Finance & Corporate Services, Insurance, Sales & Marketing expenses, Technology & Telecommunications, Transportation/Logistics and Travel services.
WSJ reaches more C-Suite executives, CEO/President/COOs, CFOs than any other measured brand, including The New York Times, Bloomberg, NBC/MSNBC and ABC TV and Digital.