Wall Street Journal to Expand Brand with New Global Newspaper for Readers in Europe And Asia

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The FINANCIAL — The Wall Street Journal on June 11 announced plans to launch a new global newspaper for its readers in Europe and Asia, offering a fully comprehensive, seamless Wall Street Journal print and digital experience with regionally relevant content.

The new, full-color, broadsheet editions will be available Monday through Friday and will replace the current compact newspapers in Europe and Asia. The editions will launch in mid-September, targeting key financial capital cities, such as London, Frankfurt, Hong Kong, Paris and Shanghai. The Journal will also be launching enhanced iPad and Android editions for subscribers in these regions at the same time, according to Dow Jones.

“The global Wall Street Journal reflects our international ambitions and our desire to deliver a singular Journal experience to readers in the world’s most economically important cities,” said Gerard Baker, Editor in Chief, The Wall Street Journal. “The new print, iPad and Android editions will center on our peerless reporting, including our expert coverage of business, finance and economics and our global coverage of politics and policy, as well as our extensive reporting on arts, culture and entertainment.”

The new broadsheet editions will include many of the Journal’s signature hallmark features, including ‘What’s News,’ Business & Tech., Money & Investing, Opinion, Mansion and Off Duty, along with regionally focused content. The content will be mirrored in the expanded regional iPad and Android editions.

Daily content will include a diverse selection of the Journal’s leading coverage of business, finance, economics, politics and technology.  A comprehensive weekly features section will offer coverage of lifestyle, arts, food, wine, design and real estate, designed to appeal to the wide and varied interests of Wall Street Journal readers.

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