Walmart Expands Assortment to Help Customers Light Up Christmas

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The FINANCIAL — Over the last year, Walmart has continued to push the boundaries of retail by creating a seamless experience in stores and online.

Walmart announced its plans to offer the ultimate in convenience and product assortment at the best prices this holiday season with:

Improved Experience: Introducing new technologies like Check Out With Me, to give customers a faster checkout experience, digital Store Maps on the Walmart app to help customers find everything they need quickly, and a redesigned to make it easier than ever to shop Walmart.

Expanded Assortment: Offering its best and broadest assortment of items it knows customers are looking for, including new brands that have never been available before at Walmart across fashion, home, electronics and toys.

More Items for Free, Two-Day Shipping: Making millions of items from marketplace sellers eligible for free, two-day shipping without a membership fee. This is in addition to the millions of items already offered by Walmart.

The Ultimate in Customer Convenience

New shopping experiences that help customers save time at Walmart this holiday season include:

Heck Out With Me: To make checkout easier, starting Nov. 1, Walmart is positioning associates in the busiest areas of its stores, like the garden center, electronics or in action alley, so customers can bypass regular checkout lines and pay for everything right in the department they are shopping. Associates will help customers pay and go by simply swiping their credit card and providing them with a paper or electronic receipt for their purchase.

Store Maps: The Walmart app now features a store map uniquely created for each Walmart store, helping customers quickly and easily find everything from the hottest holiday toys to everyday essentials. Just open the app in store or at home, search for the item, and the map will show the item’s exact location and new in-store signage will help customers quickly orient themselves within the store. Store maps just launched in most Walmart stores and will be available in all stores in early November.

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New Online Shopping Experience: This will be the first holiday season during which customers can shop Walmart’s updated, more modern website, which will deliver new shopping solutions that will help customers cut through the clutter and discover what they need for the season. is introducing curated and editorial content that will make its assortment more discoverable. Content will range from a new deals hub, which will refresh regularly with highlighted deals of the moment, to gift guides and content like the monthly Ellen’s List with Ellen DeGeneres. In home and fashion specifically, is refreshing the category shopping destinations to deliver holiday-specific experiences.

Easier Marketplace Shopping: New this holiday, customers can receive free, two-day shipping on millions of items from marketplace sellers without a membership fee. Walmart is also simplifying the returns process for marketplace items, including allowing customers to bring marketplace items to any one of its 4,700 stores for returns starting in mid-November.


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