The FINANCIAL — Who said write-in ballots are only for politics? For the first time, Walmart is empowering Facebook users to write in – or nominate – local nonprofits to receive part of $1.5 million in grants this holiday season.
Through its “12 Days of Giving” campaign, the company will accept submissions via Facebook with an eye for local organizations that are providing basic needs such as food, shelter, clothing and baby supplies.
“Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays,” said Wanda Young, senior director of social media for Walmart US. “We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services.”“Giving back has always been part of Walmart’s tradition – not just during the holidays but year-round—and much of this is done through partnerships with local nonprofits,” said Julie Gehrki, senior director at the Walmart Foundation. “We want every dollar to be as impactful as possible and think that local, individual submissions will help us uncover the greatest needs.”
Including this campaign, the Walmart Foundation is providing more than $19 million in grants this holiday season.
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