The FINANCIAL — Walmart unveiled its back-to-school lineup designed to save its customers more money and stress this shopping season, according to Wal-Mart Stores, Inc.
“We know that back-to-school shopping costs add up but parents can trust Walmart to keep prices low,” said Duncan Mac Naughton, executive vice president, chief merchandising and marketing officer for Walmart U.S. “This back-to-school season we will sell 42 million boxes of crayons. That’s a lot of crayons, and we’re here to make sure parents and students don’t feel the pinch,” Naughton added.
77 percent of families with school-aged children said the U.S. economy will impact their 2013 back-to-school spending plans, according to a National Retail Federation survey. That’s why the company is offering several ways for parents and teachers to find every item on their list for less.
Many parents are accustomed to the high-low, bait and switch tactics of retailers during the back-to-school shopping season, according to Wal-Mart Stores, Inc. However, Walmart promises to keep its prices consistently low all season long.
“We aren’t playing games with our prices. The prices we advertise now will be the same low prices all season long,” added Mac Naughton
The top selling back-to-school accessories and clothing items at Walmart are graphic t-shirts, denim, athletic shoes, backpacks and socks and underwear, according to Wal-Mart Stores, Inc. To cross these items off the list for less, Walmart offers items like AND1 backpacks for $14.88 and AVIA sneakers for $15. Parents can shop brands like L.E.I., Wrangler and Hanes for graphic T’s, colored jeans and more – all at a low price, guaranteed.
Walmart’s new “Teachers Corner” offers educators everything they need in one convenient location. From specially-priced charts and posters, along with classroom décor and organizational items for all seasons, teachers can now get more for less, according to Wal-Mart Stores, Inc.
“Teachers make such an impact on students’ lives each and every day. Going back to school shouldn’t make an impact on their wallets,” said Mac Naughton. “Teachers can feel confident that they can find what they need and want for their classrooms at Walmart for less,” he added.
Additionally, for the fifth year Walmart will donate up to $4.5 million through its Teachers Rewards Program providing 90,000 teachers across the U.S. with reward cards helping offset the cost of classroom expenses coming out of their own pockets, according to Wal-Mart Stores, Inc.
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