The FINANCIAL — The Swedish watch giant Daniel Wellington has opened a new pop-up shop at Stockholm Arlanda Airport.
Along with the company’s regular assortment, the outlet will offer new items that are sold exclusively in the shop and online. As a result, the products are only available from a few retailers around the world.
The pop-up shop is located in Terminal 5 and is open until January 30, 2018. The range of items on offer, which is adapted for travel, consists of the brand’s regular assortment as well as items sold exclusively through its own sales channels and thus only available from a few retailers around the world, according to Stockholm Arlanda Airport.
“We are pleased that we can offer our passengers a broad range of travel products at Stockholm Arlanda. Airports are ideal arenas for brands that are growing because of their mix of people and nationalities but also because many travellers are open to trying something new,” says Magnus Ros, Director Commercial Services at Swedavia.