Wendy’s Is the Winner in Battle of the Top Burger Chains

The FINANCIAL — Burger battle? Is that like a food fight?

A new Rasmussen Reports telephone survey finds that in a showdown among the top three fast-food hamburger chains, Americans prefer Wendy’s over McDonald’s and Burger King.

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Sixty one percent (61%) have at least a somewhat favorable view of Wendy’s, including 16% with a Very Favorable opinion. Thirty-two percent (32%) regard Wendy's unfavorably, with 11% who have a very unfavorable view.

McDonald's ranks in second place, with favorables of 56% and unfavorables of 38%. That includes 13% who view the fast food giant Very Favorably and 18% who have a Very Unfavorable opinion.

Burger King comes in third with 51% who hold a favorable opinion, including 10% with a Very Favorable one. Forty-two percent (42%) have an unfavorable view of the burger chain, with 16% Very Unfavorable.

Those who eat fast food regularly say they do so largely because of the convenience and cost, not because they enjoy the food.

Wendy's is well ahead of its two competitors among those who cite cost as the chief reason they eat fast food and earns slightly higher marks for convenience. Wendy's and McDonald's are in a near tie among those who put the taste of the food first.

Both men and women express higher favorables for Wendy's compared to its two rivals

Adults ages 18 to 29 like McDonald's more than their elders do. Older Americans give the edge to Wendy's.

Those who earn $40,000 or less view McDonald's more favorably. Burger King has a slight lead among the $40,000 to $60,000 income group, and Wendy's is the favorite among those who earn more.

Government workers like McDonald's more. Those who work in the private sector give the nod to Wendy's.

Most Americans consider fast food unhealthy, but they also oppose government efforts to regulate the nutritional content of the food sold by fast-food restaurants.

In general, Americans are still not rushing out to eat these days, and a good meal at home remains their preferred option. Forty-three percent (43%) say they are going out to eat less often than they were six months ago, but that's down 14 points from 57% in November 2008.