Western Union Launches Global “Gift of Possibilities” Campaign

The FINANCIAL — The Western Union Company launched the “Gift of Possibilities”.

The FINANCIAL — The Western Union Company, one of a leader in global payment services, launched the “Gift of Possibilities,” a multi-faceted holiday campaign designed to position the gift of money among consumers as the preferred gift-giving solution worldwide.

The campaign features integrated multi-product and multi-channel offerings in key regions around the world – driving consumer awareness for all Western Union Money Transfer services available at retail, online, mobile, ATM and account-based channels.

In the United States, the company is introducing Western Union Holiday Gift Spots at select Simon properties in Atlanta, Chicago, Dallas, Los Angeles and Miami. Simon Property Group is the world’s leading retail real estate company. As the Western Union Company announced, the Holiday Gift Spots will engage consumers at their preferred holiday shopping destinations, and provide Western Union services for sending domestic and international money transfers.

“The Gift of Possibilities will extend the relevance of the Western Union brand during the holiday season,” said Diane Scott, executive vice president and chief marketing officer, Western Union, and president, Western Union Ventures. “As a global organization, we are combining our traditional strengths – a globally-recognized brand and international retail presence – with web, stored value cards and mobile services to meet the needs of today’s consumers, who require more options across different technologies and retail locations, including our Holiday Gift Spots.”