WestJet, WestJet Vacations net top brand equity score

The FINANCIAL — WestJet on May 4 announced that WestJet Airlines and WestJet Vacations received the highest brand equity scores among airline and vacation package supplier brands in Canada for the 2014 Nielsen EquiTrend Study.

This is the fourth consecutive year WestJet has received top marks in the travel domestic airline category and the third for WestJet Vacations in the travel package supplier category, introduced in 2012, according to WestJet.

“We have never lost sight of the brand promise that makes WestJet different from other airlines and other vacation package operators,” said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. “Success in our industry requires us to adapt and evolve, but the core of our brand ̵̶ low fares and a remarkable guest experience delivered by caring and committed WestJetters ̵̶ will not change. Recognition in the categories representing the focus of our business confirms that the way WestJetters make our guests feel and the value offered by our products and services differentiate us with Canada’s travelling public.”