The FINANCIAL — Considering the increased oil prices and world economic crises when society tries to reduces expenses, for 25,000 drivers in Georgia, the Pirveli Card – Wissol’s discount card for individual clients, has been a huge windfall: since the introduction of the discount card they have already collectively saved GEL 3,252,779.
In 2007 Wissol introduced its cumulative discount card Pirveli, which offers special loyalty schemes for individual clients. Several months earlier, Wissol renewed the discount scheme given to clients loyal to the company a discount on Euro 5 standard Italian and economy package fuel products from the very first litre and, now, with a 5% discount they save up to 10 tetri per litre.
The card costs GEL 5; it can be purchased at any Wissol service station nationwide, as well as at the head office in Tbilisi and service centre in Batumi. After getting a Pirveli card, consumers enjoy a 3% immediate discount on their fuel purchase for the current month. The next month’s discount will depend on the quantity of fuel consumed the previous month.
0-50 litres – 1% discount
50-100 litres – 2%
100-300 litres – 3%
300-500 litres – 4%
500 litres and above – 5%
Consumers can keep track of how many litres of fuel they have consumed and the next month’s discount online at www.wissol.ge or get the information via SMS or e-mail. “Be loyal and get more” is the slogan of the product. In addition to the discount Wissol’s loyal customers get on fuel products, they get the chance to win in the campaigns planned throughout the year and enjoy special gifts.
Discussion about this post