The FINANCIAL — Wissol will be developing its daughter company ‘Auto Express’ under the Vianor brand.
The FINANCIAL — Wissol will be developing its daughter company ‘Auto Express’ under the Vianor brand. The company signed an agreement with the multinational Finnish company last week. Represented by the Nokian Tyres company the service centres will offer premium-class Nokian and Nordman tyres and introduce high standard auto services.
“During my consulate years of the past seven years, this is the first time that a Finnish company has entered the Georgian market. This is quite a big and significant step for the country,” said Alexander Rondeli, the Honorary Consul of Finland in Georgia. “It’s important for the development of the business sector, capital investments and the employment segment therefore too. I am really pleased that a multinational Finnish company is now in Georgia,” Rondeli said.
Nokian Tyres is a multinational organization operating in 24 countries with up to 1,000 tyre and car service centres. The net worth of Nokian Tyres is around EUR 4 billion.
“Vianor will invest in rebranding the existing fifteen Auto Express service centres. By the end of the next year we will have added five more service stations and developed this network further,” said Soso Pkhakadze, the President of Wissol Group. “We plan to have about 40-50 service centres at our stations. These service centres represent additional service for all those customers who are the clients of Wissol. Our company not only realizes petroleum products but also provides CNG, has developed the Smart supermarket chain and Auto Express service centres. Now we will rebrand Auto Express under Vianor and offer tyre and car service centres where you can change filters, change pads, buy lubricants and Nokian and Nordman premium class tyres,” Pkhakadze said.
Hannu Teininen, the Vice President of Nokian Tyres INC, says that it’s a great pleasure and honour for him to be in Georgia.
“Wissol is one of the largest and most successful companies on the Georgian market. It has more than 100 stations across Georgia. The company provides different services all at the same time. Wissol is a diversified company. Nokian Tyres’ strategy is concentrated around three elements – safety, service and availability. Georgia’s changing climate, with its high mountains and Black Sea coast is a challenge, which we are good at,” Teininen said.
As Teininen says, Nokian Tyres has existed since 1898 and began its operation with paper production. It developed into various areas of business and they began producing tyres in 1925. First they started with the production of bicycle tyres and later began manufacturing winter tyres. One of the world’s most popular telecommunications companies Nokia was also part of this company, but in 1995 both companies split and began operating independently.
“This was during the period when the company’s holdings were put on the stock market in Helsinki. Since then we have been called Nokian Tyres. From that time, our share and stock value in the Helsinki stock exchange market has increased by 800 percent,” Teininen said.
“By the end of this year, we plan to rebrand just two Auto Express service centres located in Vashlijvari and Avchala. In our rebranded service centres, clients will be able to receive various types of tyres for any kind of vehicle. They can receive high-quality oils from Total and Fina, FRAM oil filters and batteries. The premium tyres will cater to both average and high income customers,” Pkhakadze said.
As representatives of Wissol say, Wissol clients will have the opportunity to return tyres which have any kind of defect. Those tyres are specially intended for the winter season and for use in the country’s snowy and icy regions.