The FINANCIAL — Wissol has become an exclusive partner of AS 24 in Georgia. Truck drivers travelling in the Caucasus will have the opportunity to fill up their tanks at Wissol service stations with the AS 24 network system.
AS 24 is a Total Group subsidiary. The company has rapidly established itself as one of the main European suppliers of diesel on the roads. AS 24 is an international network that offers fuel to drivers in more than 26 countries. The company has thousands of clients worldwide.
According to Wissol officials, transit truck drivers in Georgia will be able to receive fuel from AS 24 fuel dispensers at Wissol’s stations located in Gori and Batumi. Drivers who have AS 24 plastic cards will now have the opportunity to use the company’s service in Georgia as well.
“This project is very important. It’s been two years already since we started partnership with French company Total. Under the frame of this project we are developing the Auto Express network in Georgia where high quality French lubricants and oils are sold. Our partnership together with Total has appeared to be successful and Total since decided to offer for us to be involved in other projects as well. AS 24 is a subsidiary company of Total,” said Samson Pkhakadze, Chairman of the Wissol Board of Directors.
“In cooperation with AS 24, we will serve international clients; transporting companies that are moving in the direction of Europe, entering Georgia and passing through Turkey. We have installed special AS 24 fuel dispensers at our stations. Company clients who have AS 24 cards will have the opportunity to enter Georgia and fill up their tanks with fuel without paying cash,” Pkhakadze said.
According to Pkhakadze partnership with AS 24 is good not just for the company Wissol, but for the country in general.
“Wissol is an innovative company. This is the first such service in Georgia that we have implemented together with AS 24. It’s one more success for us. We will remain innovative in the future too,” Pkhakadze said.
“Choosing the company Wissol as a partner was an obvious choice for us. We are an affiliate of the company Total which is already a partner of Wissol in the lubricants business. Total is very happy about this cooperation with Wissol. The main reason why we chose Wissol as a business partner is that this company is a very important, leading company represented in Georgia. We wanted our well-known brand to be represented by a strong, leading company. Therefore we chose for Wissol to be our partner in the country,” said Bruno Daude Lagrave, President of AS 24.
“We were studying the current processes in Georgia and the investment climate of the country for two years. It was obvious that being associated with Wissol would be the most successful way of implementing the business in the country’s market,” said Daude Lagrave.
According to representatives of AS 24, with the company being represented in Turkey, they saw that demand for truck drivers being able to use AS 24 plastic cards within the territory of Georgia was quite high.
“We have a big business in Turkey. While doing business in Turkey we saw that it was necessary to develop our company’s service in Georgia. Flow of goods and trucks between Turkey and Georgia is very important. While looking for business here, it appeared that Georgia is a very business friendly country. It really is easy to open a company here as the rules are pretty clear, you have all the ingredients needed to start up a business,” said Daniel Alvarez, Area Manager South Eastern Europe of AS 24.
“We knew that Wissol was the leading company in Georgia. We held negotiations and everything went smoothly as we were dealing with a very professional Wissol team. We are happy that we did what we wanted to do. We have pretty high expectations; many Turkish drivers are coming to Georgia so we really want to take a big share of these Turkish customers and bring them to Wissol stations for the AS 24 service,” Alvarez said
“We have high expectations towards this project. We are soon going to offer AS 24 plastic cards to Georgian drivers who will be travelling abroad,” Alvarez said.
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