The FINANCIAL — Throughout the whole hot summer season Wissol plans to continue its Unleaded Future campaign with green initiatives by the coast of the Black Sea. So wait for surprises and the ‘Green Inspector’ to find you on the beach.
Pirveli Card holders will benefit the most so while packing your suitcase don’t forget to grab the first cumulative discount card for physical clients in Georgia that awards for loyalty. The FINANCIAL talked to Nino Dgvepadze, the Marketing Director of Wissol Petroleum Georgia, to know more about the surprises the company promises for the summer season.
Q. On June 5 Wissol joined the World Environment Day celebration and started its grand campaign Unleaded Future, what activities are planned to continue the campaign?
A. Our green initiative will cover the whole Adjara seaside. In addition we will surprise our card holders as well but I’ll keep the details secret for a while longer. The card will be useful not only during your travels but all over the Adjara region.
As for the World Environment Day celebration this year it was dedicated to the problem of climate change. Wissol Group, one of the biggest business groups in Georgia, is the leader in the energy sector. Thus it acknowledges the importance of contributing to the development of society at large and implements policies and projects that affect and concern all of the stakeholders. The organizer of the Marathon and bicycle race was Wissol Petroleum Georgia in cooperation with the United Nations Development Program (UNDP) representation in Georgia and with the patronage of the Ministry of Environment Protection and Natural Resources.
The project partners included: Renault, CENN, REC, World Vision and the American Chamber of Commerce in Georgia (AmCham). Media partners: Rustavi 2, Kviris Palitra, The FINANCIAL newspaper, The Georgian Business Week, GBC, Georgia Today, Georgian Times, Autobuild, Focus and Names ( Sakhelebi).
Levan Pkhakadze, one of the founders of Wissol and the Deputy Chairman of the Supervisory Board, took part in the bicycle race inspiring others to join. World Vision’s David Womble and students, journalists, representatives from international organizations, the Ministry of Environment Protection and Natural Resources and others took part in the race.
In compliance with Wissol philosophy environmental issues are one of the top priorities for the company. We strongly believe that no company can state to be socially responsible without accepting its responsibility to the health and safety of its customers, employers and the community in which it operates. This is the reason why Wissol made the strategic decision to import the highest quality Italian fuel to the Georgian market notwithstanding high transportation costs. We work to supply stable environmentally less polluting products to the market that means the fuel we import is unleaded and all the components correspond to modern European standards. Our partner is SGS laboratory which has equipment of the highest standards and professional staff to make sophisticated quality tests of our fuel after it crosses the border. In 2006 International certification body SGS granted the ISO 9001:2000 quality management certificate to Wissol for its outstanding quality management processes. It is very important to state that only importing quality products without applying sophisticated quality control procedures does not mean that the end-customers are getting the same quality that was started with. A Quality Control laboratory, the right procedures and permanent control of oil terminals and the reservoirs at stations are decisive to ensuring that the quality you get from the source reaches the customers. These are the milestones the company stands on.
Q. Wissol was general sponsor of the Caucasus Cup in bicycle racing, how active is the company in sport development in the country?
A. Yes, Tbilisi hosted the Caucasus Cup in bicycle racing on 10-13 June, where two Georgian teams, Turkish, Azeri and Armenian teams were racing for victory.
Wissol took the strategic decision to intensify its commitment to sport development in Georgia and encourage healthy lifestyle in the country. Thus the company started building two rugby stadiums and one cycle track last month in the Dighomi district and acquired the legendary rugby club Kochebi as well. Established in 1959 at the Polytechnic Institute by the legendary Jak Aspetian, Rugby Club Kochebi has been winner of the Georgian National Rugby Championship three times since the independence of the country, is three times winner of the sevens rugby National Championship and one time winner of the Georgian Rugby Cup.
Q. What are the key social responsibility issues that the company is focused on?
A. Wissol contributes to the development of the country through paying taxes to the State Budget. In the meantime it acknowledges the importance of contributing to the development of society at large, thus implementing policies and projects that affect and concern all stakeholders.
We value the trust our customers have placed in us and work to safeguard this trust through permanent market research and customer satisfaction surveys. We work to identify and respond to the needs and demands of our customers by offering service products innovations to the Georgian market.
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