The FINANCIAL — The World Tourism Organization (UNWTO) and FC Barcelona signed an agreement on Saturday, opening the path to collaboration between the two organizations in the areas of tourism and sports.
The agreement was signed by UNWTO Secretary-General Zurab Pololikashvili and the President of FC Barcelona, Josep Maria Bartomeu, according to the UNWTO.
The agreement sets the framework for both entities to define areas of common interest in tourism and sport, which will allow the definition of joint projects in this field.
“The relationship between tourism and sports is very significant and we are very pleased to begin this important collaboration. I am sure that this agreement will open up new opportunities to maximize the joint contribution of tourism and sport to socioeconomic development and the competitiveness of destinations”, said Zurab Pololikashvili.
FC Barcelona is a multi-sports club with international projection thanks mainly to its football team, which enjoys a large following worldwide. In addition, it has a global presence in 12 other sports disciplines, including basketball, handball, athletics and field hockey, among others.
The signing of the agreement coincided with the appointment of Lionel Messi as UNWTO Ambassador for Responsible Tourism.