EU helps Georgian apparel industry compete in European markets

EU helps Georgian apparel industry compete in European markets

EU helps Georgian apparel industry compete in European markets

The FINANCIAL -- The EU4Business initiative has published a new article showcasing EU support in the sphere of entrepreneurship development in Georgia.

The article focuses on the Georgian clothing company Elselema, a family business that has grown to operate two factories – both employing up to 200 workers – one in Tbilisi and one in Lanchkhuti to the west of the Georgian capital.

“Since 1992, Elselema has been producing all types of clothing, with a particular focus on uniforms, outdoor wear, as well as casuals and knitted products for men, women and children,” states the article.

"Thanks to the EU-supported ‘SME (small and medium-sized enterprises) Development and DCFTA (Deep and Comprehensive Free Trade Area) in Georgia’ project, the company hopes to bring its production in line with European standards. This will help the company to access and compete in European markets," said the EU Neighbours portal.

“We took the opportunity to participate in the EU-funded project as it provides a chance for further development and making our business more competitive. We have already seen positive outcomes,” said Elguja Mamasakhlisi, the founder of the company.

The project is helping Georgian companies like Elselema to meet the standards of the Business Social Compliance Initiative (BSCI), which focuses on areas such as social responsibility, workplace safety and workforce protection – key requirements of European buyers.