Worldwide PC Monitor Market Sees Declining Shipments in the First Quarter of 2015

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The FINANCIAL — The total worldwide PC monitor market shipped more than 29 million units in the first quarter of 2015 (1Q15), a decrease of -12.0% compared to 1Q14 and 1.5% less than forecast, according to the International Data Corporation (IDC) Worldwide Quarterly PC Monitor Tracker.

“Although there were a few bright spots – Japan experienced a gain of 2.0% over the previous quarter after four consecutive quarters of decline – IDC expects the trend of declining PC monitor shipments to continue for the near term,” said Phuong Hang, Director, Worldwide Trackers at IDC. “Some improvement may come later in the forecast as new product campaigns spark a modest recovery in the consumer segment, aided by contributions from the SMB and SOHO segments.”

IDC expects a year-over-year decline of -3.4% in worldwide shipments to 28.8 million units in the second quarter of 2015. IDC anticipates around 120 million PC monitor units will be shipped for full year 2015. By 2019, worldwide shipments are expected to be less than 104 million units.

Technology Highlights

LED backlight technology continues to dominate the market with 98.5% market share in 1Q15.

Screen size of 21.5-inches wide has held the largest worldwide share for the last ten quarters, and saw a 23.8% share increase in 1Q15.

Monitors with TV tuners are expected to grow 10.9% year over year to 6.4% market share in 2016, up from 5.4% in 2015, led by LG and Samsung with a combined market share of 96.4% in this category.

Vendor Highlights

Dell – Dell remained the number 1 vendor in 1Q15 with worldwide market share of 15.8% on shipments of over 4.6 million units. The vendor enjoyed year-over-year growth in Canada and the Middle East & Africa (MEA) region.

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Samsung – Samsung maintained its number 2 position despite a year-over-year decline of -13.3% to 3.7 million units shipped. The vendor recorded year-over-year growth in Canada and Western Europe.

HP – HP shipped nearly 3.4 million units, resulting in 11.5% share in 1Q15. Year-over-year growth in Central & Eastern Europe (CEE) and Latin America were not enough to offset the vendor’s overall decline of -13.0% year over year.

LG –LG increased its ranking to number 4 with nearly 2.9 million units shipped. The vendor witnessed year-over-year gains in Canada.

Lenovo – Lenovo rounded out the Top 5 in 1Q15 with 9.1% market share in the worldwide PC monitor market. The vendor logged huge year-over-year gains in Central & Eastern Europe, Latin America, Middle East & Africa, and Western Europe.


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