The FINANCIAL — CHICAGO — The Wm. Wrigley Jr. Company announced today the appointment of Kenneth “Casey” Keller to the role of Regional President for North America.
Keller succeeds Mary Kay Haben who retired from the post at the end of February.
“Casey brings to Wrigley a great passion for consumer brands and a demonstrated record of success in bringing new energy to established product categories,” said Dushan Petrovich, Wrigley President. “I have every confidence that he has the energy and dynamism to lead our North America business to even greater success.”
Keller, 49, joins Wrigley with over two decades of leadership experience in the consumer goods industry, having served most recently as President of the U.S. business of Alberto Culver. Previously, Keller served in senior roles with Motorola, HJ Heinz and Procter & Gamble.
“Across my many years in the consumer goods industry, the Wrigley business is one that has long fascinated me,” said Keller. “I look forward to joining a great team with exciting brands and a bright future.”
Keller will join the Wrigley Leadership Team and report to the Wrigley President.