Xbox 360 Extends Win Streak to 12 Straight Months with Banner Holiday Sales

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The FINANCIAL — With a strong holiday sales period finishing a banner year, Microsoft’s Xbox 360 ended 2011 as the best-selling current-generation console in the U.S., outselling the second-place console by more than 2.7 million units, according to The NPD Group, according to Microsoft.


The strong December capped an impressive year during which Xbox 360 was the fastest-growing console. It also captured 49 percent of consumer retail spending, with an industry-leading $6.7 billion in sales in the U.S. for the calendar year—more than $2.1 billion on consoles and $4.6 billion on games and accessories, NPD data shows.

Xbox 360 was the must-have gift this holiday season with about half of December’s retail spend on games, consoles and accessories going toward Xbox 360 products, totaling more than $1.5 billion, NPD data shows. According to internal Microsoft figures, the company has now sold more than 66 million Xbox 360 consoles and more than 18 million Kinect sensors worldwide, and has nearly 40 million Xbox LIVE members.



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