The FINANCIAL — You choose colorful clothes on facebook page and they deliver it for free.
You can buy or not. If not they take it back. Items are always sold. This is a new service offered by groups of young people in Tbilisi. There is no innovation, but this business model works say young entrepreneurs.
3 girls and one boy started running online shop on Facebook three months ago. They did not make big investment, even online shop was decided to base on facebook providing pages for free. Models were also found among friends. Soon Click Shop page has been filled with cute photos, attracting young customers. Photos were made on the roof of the residential building where friends are usually gathering.
Clothes are purchased and transported from Turkey. Today Click Shop offers quite big collection of clothes for women and men. Entrepreneurs plan to bring products from the USA and the UK in the near future.
“Our facebook page gathered 2 000 likes even before we brought first collection to Georgia ,” Mariam Kiasashvili, one of the owners of Click Shop said. “We were sure from the beginning that our idea would have success. We overcame the main risk of online shopping. Consumer suits the item at home and only then pays. If she/he doesn’t like the it, she/he can send it back.”
“Turkey is our neighbor country. Transport and living costs are low there. Clothes cost low as well. It is the main reason of so low prices at our store,” Kiasashvili said.
Click shop offers all type of clothes with price range of 15-100 GEL. The most expensive item is Pier Carden denim, that costs 140 GEL (USD 85).
“We get a big discount while buying it”, Kiasashvili said.
Statistics of sales isn’t stable yet, as the store is new. They had cases of selling 15 or 1 item in a week.
Age of customers ranging from 14 to 30 years.
Women are more active than men in terms of online shopping young entrepreneur explains. Click Shop has renewed the collection twice. For the first time they bought clothes for both gender. But as demand for men’s clothes was too low they renewed only women’s collection.
Another Georgian online shop with home delivering service is Jewelry Online Gallery. Gaga Giorgadze, owner of the store runs it on Facebook as well. But he plans to launch the web-page of the store in October.
“I carried out a focus group and decided to sell official patents of famous brand accessories,” Giorgadze said. “We have our partners at various countries and they provide us the accessories.”
Courier brings items at any point of Georgia after a day of ordering. Delivering service is free in Vake, Saburtalo and Vagzali.
Price at Jewelry Online Gallery varies from 12 up to 50 GEL. Main demand is for the products of 15-25 GEL. The store has about 50 orders weekly, but owner supposes to triple the number in the near future.
“Our main customers are 15-40 years old women, but sometimes men also order accessories for their partners,” Giorgadze noted.
Soon official patents of bags, sun-glasses and watches of famous brands including Hermes, Guess, Prada, Fendi, Armani, Luis Vuitton will be available as well, Giorgadze promises.
There are some other online shops in Georgia, but they don’t offer home delivering service.
Natalie Nozadze has been running UK Shop for several months. The store is also on Facebook. The shop offers clothes, shoes and accessories of various British online shops. Average price of items available at the shop is 50-80 GEL.
“Main demand is for shoes. The most popular brands are HM, Bensimon and Zara, Nozadze said.
“On the second day we launched the service we get first order. Demand has been increasing since it. Studies are starting in September and this fact also positively influenced on the number of sales,” she added.
Online shopping is more popular among women Nozadze says. 41 percent of their consumers are female from age group 18-24.
“We have our partners in England. They check all products before sending in Georgia,” Nozadze said. “So our clients are ensured from receiving defective clothes. If such case still happened we refund the money. This is our main priority comparing to foreign online shops.”
Beside their own catalogs, consumer can choose an item at any British online shop and UK shop ships it in Georgia. Customers can show to the shop representatives a photo of preferable item and they find it at stores.
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