By Gela Megeneishvili
Veleula, a name synonymous with refined Georgian winemaking, brings forth an effortless avenue for locals to immerse themselves in the exquisite aromas and flavours of premium Racha wine. Rooted in traditional techniques, Veleula’s masterful approach to winemaking ensures a sensory journey that unveils the full richness of each varietal. Nestled amid the breathtaking landscapes of Racha, Veleula beckons enthusiasts to embark on a voyage through their cellar, where the true essence of Georgian wine is bottled, waiting to be discovered and enjoyed.
“To gather more insights, The Financial connected with Nia Gabunia, Sales Manager, for an exclusive interview.”
Q: Can you share the core mission and vision guiding your company?
A: Our company is committed to making quality wine accessible by offering double the volume at an affordable price.
Q: What makes Georgian wine unique, and how does it connect with consumers?
A: Georgian wine stands out due to the distinctive combination of climate, fertile land, and high-sugar grapes.
Q: What defines Veleula wine and sets it apart?
A: Veleula wine is characterized by the unique climate of Racha, with vineyards on high slopes and mountains, setting it apart from other wines.
Q: How diverse is your wine production, and can you describe the journey from vineyard to bottle?
A: With an annual production of 100,000 bottles, our wine-making process starts with a late October harvest in Racha, followed by storage in cisterns and bottling at the end of January.
Q: Who is your primary audience, and have you noticed an increased demand among younger consumers? If so, what trends are emerging?
A: Our main customers range from 25 to 60 years old.
Q: Is your company involved in online wine sales and enlisted in delivery applications? How would you access online consumer behaviour, in terms of purchasing wine?
A: Embracing an exclusively online sales concept with a delivery service through an online platform, our customer base has warmly accepted our approach, contributing to our growth.
Q: Reflecting on the last five years, how would you assess the performance of Georgia’s wine industry, and are there any noticeable trends?
A: We are delighted to witness a growing trend in the bottled wine culture in Georgia over the past five years.
Q: Has there been a rise in demand for high-quality wines, and how do smaller and medium-sized wineries compete in quality and quantity?
A: As the number of wine enthusiasts increases, medium-sized wineries like Veleula are driven to craft new blends, offering a diverse selection to discerning wine lovers.
Q: Do you engage in exporting, and how do you view the competitiveness of Georgian wine in the European market?
A: Engaged in exporting for two years, we’ve seen an increasing demand for our wine, indicating a promising future for Georgian wine in the European market.
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