Georgian mobile operator, Cellfie Mobile, which serves 1.3 million subscribers, has signed a historic non-branded partnership agreement with Vodafone Group. This collaboration is a significant step forward for the development of Georgia’s telecom market, reflected in improved services for customers.
Vodafone is a leading telecom operator in Europe and Africa, providing mobile and fixed services to over 300 million people. In terms of mobile services, Vodafone is one of the largest organizations in the world.
The partnership with Vodafone includes sharing technological expertise, improving operational efficiency, and fostering innovations. As part of this agreement, Cellfie Mobile became the first to introduce Vodafone’s globally renowned loyalty program to the local market, offering customers exclusive discounts and special offers on global brands, including Wolt, FiiT, Bolt, SixT, Surfshark, etc.
It’s very easy to enroll into the loyalty program – with a single click on the respective button in the Cellfie Mobile app, users instantly gain access to offers at food establishments, discounts at stores and for various services, including popular apps, promotions from top brands, tickets for entertainment events, travel offers, and much more.
“Integration of Vodafone’s expertise by Cellfie Mobile represents a significant achievement not only for our customers but for Georgia as well. This partnership establishes a new standard in the telecommunications market, giving our subscribers access to much broader opportunities. We firmly believe that such initiatives will further strengthen Georgia’s position on the global digital map”, noted Tamar Gakharia, CBS Group’s Chief Financial Officer. According to her, “Our strategy is focused on continuous development, which includes offering innovative and modern services to ensure customer convenience.”
“Vodafone is a leading British company connecting people, enabling businesses to implement innovations, and promoting sustainability. I am confident that the development of a competitive and regulated telecom sector in Georgia will contribute to the country’s overall economic growth. We are pleased that Cellfie Mobile is successfully implementing processes to become one of the leading companies in the market”, stated Gareth Ward, the British Ambassador to Georgia. “Today, my key words are innovation and dynamism, and this partnership gives Cellfie Mobile the opportunity to become more dynamic and benefit from the shared expertise of a global company. This partnership is a celebratory event for Georgia and the well-being of the Georgian people”, he added.
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