If You Realize That You – Yourself Would Live Happily – Such a Project is Always Successful

“Each of our subsequent projects are more in line with international standards. One measurement always justifies. If you realize that you – yourself would live happily, such a project is always successful.

All our projects that we are working on and planning are and will be carried out through this prism.”

White Square is a development company owned by BK Holding. BK Holding incorporates the construction company BK Construction, the construction college Construct2 and the development company White Square. Therewith, BK Holding has lately invested in a factory of the production of energy efficient and refractory building blocks. BK Construction is a leading construction company in Georgia with the vast experience of 30 years. 

Shorena Darchiashvili,  CEO of White Square,  talked about the company’s role in urban development, underlined their main vision and future plans of the White Square in terms of urban development. 

Q: In the modern world, urban development is becoming more and more of a priority. What contribution does the “White Square” make to urban development?

A: The development company “White Square” has appeared on the market for 2 years. “White Square” is a flexible, customer-oriented brand with 20 years of management group experience behind the company. As a result of this experience, we think we are delivering well-thought-out, error-free and trial-based solutions to our customers, so the final product our resident gets is tailored to both the urban environment and ecology of the city as well as the rhythm of modern human life.  

We believe that the main goal and task of a responsible developer should be to provide more informed customers who will not stop at a project where the important aspects of a healthy living environment are ignored. Consequently, our company pays great attention to this part when communicating with our customers. 

In my opinion, the main challenge for a development company at this stage is to adapt to this changing environment and offer customers solutions both in terms of project and payment terms that will not be at the expense of quality compromise. I would call this uncompromising construction.

Q: Who is responsible for developing the right urban environment?

A: The urban environment has its participants and each of them is equally important. First of all it is the municipality that creates the rules and frameworks for the proper development of the environment. Then the developers who directly create the product. At this time it is very important for the developer to make a decision to create a healthy environment for a person to be both mentally and physically well-being. 

Once the order received from the real estate developer company is transferred to the architectural and design studio, It is important that the project design / planning process is not guided only by the rules set by the municipality, but also to constantly remember that it creates an environment for people and to take into account all the details that are important for comfort.

And finally the person for whom the environment is created. We should all be well aware that maintaining the environment that the developer will meet is based on our daily actions.

Q: Processes introduced and implemented by the “White Square”.

A: I would like to mention that our team has extensive experience in collaborating with international financial institutions to obtain alternative funding for projects. Within this funding, it has always been important for the residential development project to be energy efficient, adapted, equipped with fire safety systems and built with environmentally friendly technologies. These experiences were taken into account in new projects as well, and each subsequent project was more in line with international standards. One measurement always justifies. If you realize that you yourself would live happily, such a project is always successful.

All our projects that we are working on and planning are and will be carried out through this prism. Very soon another interesting place will appear in Tbilisi. Filigreen by White Square.