The FINANCIAL — The BuyPower Card from Capital One, the rewards credit card that enables consumers to accumulate earnings toward the purchase of a new General Motors vehicle, will launch a new promotional campaign beginning August 4 with digital, print and television advertising, according to General Motors.
A new 30-second television ad, created by MRM/McCann, will air on network and cable television starting next week. The spot opens with the question: “What if there was a credit card where the reward was that new car smell and the freedom of the open road?” followed by a description of the BuyPower Card’s features.
The campaign is the latest component of a marketing strategy to rebrand the GM Card from Capital One as the BuyPower Card to better reflect its connection to the Chevrolet, Buick, GMC and Cadillac brands. No changes have been made to the card’s rewards program or to card-members’ accounts or earnings.
“The BuyPower Card is one of the quickest and easiest tools to help put consumers behind the wheel of a new Chevrolet, Buick, GMC or Cadillac,” said Chuck Thomson, general manager, GM Retail Sales and Marketing Support. “It offers rewards with none of the restrictions – no earning limits, no redemption caps, no earnings expiration dates and no annual membership fee,” he added.
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