The FINANCIAL — The Courtyard by Marriott Tbilisi showed Highest Guest Satisfaction worldwide for Elite Recognition, Service, and Cleanliness of Suite, Marriott management told The FINANCIAL. Besides these awards the Courtyard by Marriott Tbilisi received the highest award Diamond Hotel of the Year 2007.
According to George Togonidze, Marketing and Realization Manager of the Marriott, the number of guests and the revenue of the hotel were increased by 7% in 2007 compared to the year 2006.
“Today, 400 people are employed by Marriott hotels in Tbilisi. Totally the hotels have 245 rooms and we can receive 400 guests. Prices of rooms in the Tbilisi Marriott hotel range from USD 315-1,200. The prices of rooms in the Courtyard by Marriott hotel range from USD 275-495,” Togonidze added.
“Tbilisi Marriot was the first hotel opened by Marriot International in Georgia and the Courtyard by Marriott, situated on Freedom Square, was launched in 2004 when it became clear that hotels were becoming very successful on the Georgian market. Marriott hotels are the leader among the existing hotels according to the volume of received guest and are also in the list of the 10 best hotels. These years of operation in Tbilisi, we managed to set up very high standard services which were not previously known in Tbilisi. The hotels are improving their services continuously; we are also making renovations in cafes and restaurants,” Igael Porecki, General Manager of Marriott Hotels in Tbilisi. “The Marriott hotel has been represented on the Georgian market for six years.”
“Marriott is an international company. We manage 3 thousand hotels worldwide and have 600 thousands rooms in our portfolio. Hotels are measured by their performances in the different fields: customer service, leadership, popularity. Georgian Marriott hotels managed to receive top awards in different criteria in 2007 by Marriott International,” Porecki declared to The FINANCIAL.
Marriott International was formed in 1993 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003.
“Marriott International holds awarding ceremonies annually. The company gives prizes to the hotels according to the different criteria. Marriott International has an independent Guest Satisfaction Survey which is rolled in all hotels worldwide. Guest feedback results are consolidated by an independent company and according to the review of the company,” Maia Tsereteli, Manager of the Courtyard by Marriott told The FINANCIAL.
“Tbilisi Marriott Hotel received the following awards: Elite Recognition, Customer Excellence, Sales Leadership, GM Leadership Excellence, and Property Sales & Marketing Team of the Year. Courtyard by Marriott Tbilisi showed Highest Guest Satisfaction worldwide for: Elite Recognition, Service, and Cleanliness of Suite. Besides these awards Courtyard by Marriott Tbilisi received the highest award Diamond Hotel of the Year 2007,” Tsereteli added.
According to Tsereteli, these are the best estimations received by Tbilisi Marriott Hotel and the Courtyard by Marriott. We were the winners in several aspects of this competition in 2006 as well.
“Customer demand on the hotels is growing day by day in Tbilisi and there is a good environment for competition. A lot of foreign guests are visiting Tbilisi each year, the fact is permitted by the growth of international flights from different countries. Marriott hotels are represented only in the towns where local or international brand hotels already exist. So the Marriott Hotel’s chain is not afraid of competition and our competitors are always welcome,” Porecki noted.
Marriott added 40 new properties (5,948 rooms) to its worldwide lodging portfolio in the first quarter of the year, including the Renaissance Boston Waterfront and the Denver Ritz-Carlton. Seven hotels (1,450 rooms) were converted from competitor brands and 20 properties (3,101 rooms) exited the system during the quarter. At the quarter’s end, the company’s lodging group encompassed 3,019 properties and timeshare resorts for a total of nearly 538,000 rooms.
Marriott revenues totalled USD 2.9 billion in the first quarter of 2008, a 4% increase from the same period in 2007. Base management and franchise fees rose 8% to USD 244 million as a result of REVPAR improvement and unit expansion. Incentive management fees rose 4% to USD 74 million.
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