London-based jewellery brand Eshvi, known for its vibrant aesthetic and cult following, signals a bold new era for the celebrated label by Opening East Point Location in Tbilisi.
Founded in 2012, Eshvi has long been synonymous with lively, statement pieces. The brand has captivated the fashion world with its playful use of striking colours, natural stones
such as malachite, turquoise and pearls, as well as its signature gold-coated silver designs. Featured in Vogue and adorned by style icons including Kendall Jenner and Katy Perry, Eshvi has cemented its place on the global fashion stage as a go-to for modern, radiant and expressive jewellery.
With existing strategic partnerships with global retailers like Farfetch and a physical presence in Georgia through three pop-up locations—Eshvi continues to expand its footprint both at home and abroad.
Eshvi has set its sights on broadening the brand’s product portfolio to include solid gold pieces, strengthening its commitment to craftsmanship and timeless design, and scaling operations both in Georgia and internationally.
“Georgian jewellery market presents an incredible opportunity to tailor to the sophisticated tastes of modern, women,” says Nino Gvalia, Director of Eshvi.
“We want to create pieces that are not only trendy, expressive and easy to style, but
also timeless. Our aim is to stay true to the exceptional brand equity Eshvi has built, while expanding into gold jewellery and highlighting the artisanal craftsmanship behind each piece.”
Looking ahead, Eshvi plans to open three additional retail locations and double its strategic partnerships, with a particular focus on new and innovative retail platforms.
“Adding East Point Location will open up new market segments for the brand,” remarks Mariam Nishnianidze, Eshvi’s General Manager, “we are trying to bring Eshvi closer to our customers with a thoughtfully curated and handpicked collection”.
For more information about the brand, please, visit the website https://www.eshvi.co.uk/
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