Domain Authority (DA) of a website indicates its relevance to the specific industry or niche. It is indicated using a score that ranges from 1 to 100. The higher the score, the higher will be the website’s relevance to the industry. To be more specific, by improving the DA of your site, the chance of ranking higher on the SERPs will rise.
It is noteworthy that Domain Authority is merely an indicator of success. It is not used by Google or any other search engine and has no direct impact on website ranking. Instead, it is used by digital marketers or entrepreneurs as a metric to determine the effectiveness of SEO strategies.
That being said, let’s learn how you can improve your website’s Domain Authority.
Focus On Getting High-Authority Links
Backlinks from high-authority websites and pages are a crucial ranking factor in improving website traffic. According to a survey, 52% of marketers believe that link-building helps in improving the organic search ranking of the website. But, that’s not all! It also helps increase your site’s DA and PA (page authority).
In order to get quality links, it is essential that you reach out to bloggers or relevant websites and post high-quality content. Or, you can search for link building services and let professionals do all the work for you. The professionals will study your brand and create an effective strategy to provide you with high-quality editorial links.
Pitch To The Relevant Websites
Getting links to your website is surely an effective way to drive quality traffic. However, it is effective only if you connect with the bloggers working in a similar niche as your business. For instance, if you are a fashion label company, getting links from lifestyle and fashion websites will elevate your brand appearance.
According to the experts at Submitcore.com, you need to focus on ghost-writing. It will ensure that your content looks non-promotional and seamlessly incorporates the web page link. Not to mention, adhering to similar quality metrics will also help build connections with industry bloggers or influencers.
Create Content That People Are Looking For
Last but not least, you need to focus on providing quality content. According to statistics, approximately 4.4 million new blogs are published on search engines every day. In such a scenario, it becomes essential to make your content stand out from the rest.
How?
By offering well-researched and valuable content, you will be able to drive organic traffic. Understand what your target audience is looking for, use tropic issues, and provide relevant information. When you have unique content, the blogger will indeed publish your content on their website. Basically, it will help you both (you and the blogger) elevate the quality of their website and get organic traffic and high DA.
To Sum It All Up
Even though high DA is not a ranking factor of search engines, it can help evaluate the effectiveness of your SEO strategies. Moreover, studies have shown a correlation between higher DA and SERP ranking. So, it would be best to get in touch with SEO service providers to create an effective campaign for the website’s growth.
