The FINANCIAL — Leading Georgian pharmaceutical company PSP is celebrating women in a very special way from 1-10 March. An unprecedented discount on its exclusive cosmetic brands, free derma procedures, diagnoses and make-up will all be offered to women. During these ten days PSP will become the best destination for male customers as well, as the company will relieve them of the pressure of having to find something to buy for the special women in their lives for Women’s Day and Mother’s Day. Special gift packages have been created for this exact purpose.
PSP, official representative of: Caudalie, Vichy, La Roche Posay, Uriage, Sebamed and other world famous cosmetic brands, will offer over 50% discounts on its products. The discounts are offered on all price segment products. In addition, during the first ten days of March, women can drop in without advance appointments to one of PSP’s branches and receive a complimentary make-over to help them look and feel their best. Diagnoses of hair and skin types, as well as derma procedures, will also be offered.
The company decided to combine all the demands that could be suitable for females: like discounts on favourite cosmetics, beauty and make-up procedures and offered these in one grandiose campaign.
Diagnosing skin as well as hair type is very important before choosing any cosmetic products, and in this regard highly qualified specialists will provide appointments and recommendations for women.
A special cosmetic room will be located in the Varketili branch. PSP’s consultants there all passed a master-class at Esthederm French specialists. Customers will be able to enjoy face cleaning and moisturising procedures. Later, specialists will choose a special face cream in accordance with their skin type. All the procedures are free in the event of buying one product of Esthederm.
All the consultants get special trainings from official representatives and trainers of the brand. Accordingly, they have received all the information regarding a specific product from the primary source. It is one thing for a product to be good, but another issue is finding an individual approach per specific consumer. The highly qualified pharmacists do a great job of that.
While thinking about the best options for women PSP did not forget about its male customers who can frequently get overwhelmed when having to choose a gift. In this regard, special gift packages have already been made. The company made gift sets of most popular brands, like Sebamed cosmetics. With its well-known pH balance, German Sebamed has gained a huge trust among Georgian females as well. In addition consumers can choose assortments in line with their demands. Men frequently get confused about what to give women on Mother’s or Women’s Days. Now they have got just one address to go to – any branch of PSP – where they will get help with this and can easily choose a gift.
As well as discounts PSP has special gifts that will be presented on certain occasions, like in the event of choosing two products of one brand, the consumer can choose a third one for free.
PSP offers more than 1,000 brands. All the brands offered at PSP help it be recognized for its instant beauty solutions, and world famous professional beauty services.
There are various reasons why consumers have higher trust in products purchased at pharmaceutical stores. Brands offered at PSP are equal to the products sold in any other country. The company is directly importing products from its producers. It is also important that storage conditions are better preserved at pharmaceutical stores than in any other shop. An ISO certificate obliges them to meet all these conditions. Accordingly, consumers that enter PSP do not need to worry about quality, validity or any other factor.
This year PSP added Bioderma cosmetics to its product basket. Bioderma is a French brand, which is among the top five dermo brands globally.
PSP is quite active in serving corporate orders. In spring, most specifically for 8 March and New Year, PSP receives many orders from companies that order corporate gifts for their employees.
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