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coca cola new line

Coca-Cola unveils first paper bottle prototype

4 mins read

The FINANCIAL — Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle. “Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, R&D packaging innovation manager, Coca-Cola EMEA. “A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future.” The first-generation prototype consists of a paper shell with a 100% recycled plastic closure and liner inside.…

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Coca-Cola unveils first paper bottle prototype

4 mins read

The FINANCIAL — Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle. “Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, R&D packaging innovation manager, Coca-Cola…

Coca-Cola will retire some products including TaB diet soda and ZICO coconut water

6 mins read

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. Other outgoing products include those under Odwalla (announced in…

Coca-Cola launches new drinks line

4 mins read

The FINANCIAL — For the first time in a decade, Coca-Cola is launching a brand-new line of drinks – AHA. The rollout comes as Americans’ thirst for drinks without sugar or calories –but with fizz and flavor –continues to grow. AHA will hit shelves on March 2, debuting eight flavors. Long after Pepsi introduced Bubly…