British Reporter — LVMH will become majority investor in Off-White™️ and LVMH and Virgil Abloh have agreed to jointly pursue new projects across luxury categories. Virgil Abloh and LVMH announced a definitive agreement whereby LVMH will acquire a majority stake in Off-White LLC, the trademark owner of Off-White™️. Following the acquisition, LVMH will own a 60% interest in the trademark, and Mr. Abloh will retain a 40% interest and continue as creative director of the brand, which he founded in 2013. Mr. Abloh’s partnership with LVMH began in March 2018 when he was appointed the artistic director of Louis Vuitton’s…
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